Connect the systems you already use

Butterflai connects to the systems your business already runs on and keeps their data synced, structured, and ready to answer questions. Every connector below is live in production today. Syncs run automatically on a continuous schedule and incrementally after the first backfill, and you can trigger a sync manually at any time.

Softone ERP

Connects to on-premise Softone installations and syncs the core of your business records across 19 distinct data sets.

  • Data available: Sales, purchases, customers, suppliers, inventory and financial entries
  • Setup method: Assisted by our team
  • Included plan: Scale and Enterprise
Ask about ERP setup

Shopify

Connected through OAuth with Shopify’s current API standards, including the mandatory privacy compliance webhooks. More on the Shopify integration page.

  • Data available: Orders, products and customers
  • Setup method: Self-service
  • Included plan: Team, Growth, Scale and Enterprise

Team includes any 3 basic connections.

WooCommerce

Store data from WordPress-based shops, synced into the same analytics layer.

  • Data available: Store data from your WordPress shop
  • Setup method: Self-service
  • Included plan: Team, Growth, Scale and Enterprise

Meta (Facebook and Instagram)

Campaign and ad performance across your ad accounts, with per-account selection.

  • Data available: Campaign and ad performance
  • Setup method: Self-service
  • Included plan: Team, Growth, Scale and Enterprise

Google Ads

Campaign performance and spend from your Google Ads accounts.

  • Data available: Campaign performance and spend
  • Setup method: Self-service
  • Included plan: Team, Growth, Scale and Enterprise

TikTok Ads

Campaign data from TikTok advertising accounts.

  • Data available: Campaign data
  • Setup method: Self-service
  • Included plan: Team, Growth, Scale and Enterprise

Klaviyo

Email marketing performance, aligned to the reporting periods Klaviyo itself uses so numbers match what you see in Klaviyo.

  • Data available: Email marketing performance
  • Setup method: Self-service
  • Included plan: Team, Growth, Scale and Enterprise

Google Analytics 4

Website traffic, behavior, and conversion data.

  • Data available: Traffic, behavior and conversions
  • Setup method: Self-service
  • Included plan: Team, Growth, Scale and Enterprise

Google Search Console

Search visibility and query performance for your site.

  • Data available: Search visibility and query performance
  • Setup method: Self-service
  • Included plan: Team, Growth, Scale and Enterprise

Google Business Profile

Location metrics and customer interactions across all your locations.

  • Data available: Location metrics and customer interactions
  • Setup method: Self-service
  • Included plan: Team, Growth, Scale and Enterprise

Files and documents

Not everything lives in a system. Butterflai also ingests CSV files and spreadsheets into the analytics warehouse, and documents (PDF, Word, Excel and more) into a semantic index, parsed with AI document intelligence. A contract, a price list, or a board report becomes part of the same conversation as your ERP numbers.

How connectors behave

  • Incremental and scheduled: after the first backfill, syncs fetch only new and changed data, automatically.
  • Cross-source questions: because every connector lands in one governed data layer, one question can span ERP, ads, and analytics at once. See Platform Architecture.
  • Shareable with control: an integration, or a subset of its data, can be shared with teammates directly or through roles. Access is enforced when the AI retrieves data, not just in the interface. See Security.
  • Transparent sync status: sync progress, completions, and failures are visible in the product and delivered as notifications.

Using a system you do not see here? Tell us. Connector coverage is driven by what our customers run.